Identifying Priorities To Improve Your Professional Service Marketing
A marketing performance assessment is ideal for self-employed professionals who have been running their own businesses for at least 5 years. The best assessment is based on a simple straightforward...
View ArticleHelping Your Network Contacts Help You
Market Research There are two basic components to market research. One is identifying who you ideal clients are, what they need, want and expect from you now and in the future. By keeping in touch...
View ArticleCase Study (Part 5): What Does Success Look Like For Your Business?
Have you been so busy running your business that you have not gotten around to refining your vision of success? Or maybe new opportunities have been so numerous and exciting that you have forgotten...
View ArticleCase Study (Part 7): What Don’t You Know About Your Marketing?
Monitoring your marketing is more than simply counting new clients and the fees that they generate. The most critical information helps you monitor client behaviour such as frequency of engagements,...
View ArticleValue For Value: A Solution To A Perplexing Marketing Problem
Do you, or some one you know, face the perplexing problem of wanting help with professional service marketing… but lack the cash flow to pay to for the help? If so, you are not alone. Many outstanding...
View ArticleCelebrate Other People’s Milestones & Achievements
Although written 50 years ago, the words still hold true: “It’s the most wonderful time of the year.” It’s more than the familiar build up to Christmas. We are in the middle of 16 major ethnic and...
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